Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.

Stuart Lambert19 July 2023

Communicators helped to ruin ESG. Now it's time to get more precise.

Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever that work is called next (co-founder Stuart Lambert has some predictions), comms professionals need to get it right this time…

Stuart Lambert11 July 2023

Five ways we’re making Blurred more inclusive

When it comes to DE&I there is always more to do. Principal Consultant Karen Noctor shares five ways we’re making Blurred more inclusive.

Stuart Lambert25 May 2023

Do Not Adjust Your Focus Episode 14: critically-acclaimed author Ray Nayler on AI, climate optimism and great storytelling

In Episode 14 of Do Not Adjust Your Focus, Stuart talks to Ray Nayler, author of the critically acclaimed novel The Mountain in the Sea: a finalist for the Nebula Award and for the LA Times Book Awards' Ray Bradbury Award for Science Fiction, Fantasy, and Speculative Fiction. They chat about climate, AI, the future of humanity and the secret to great storytelling. And octopuses.

Stuart Lambert19 May 2023

Blurred launches the first methodology and tool for measuring your ESGP Impact Gap

For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that level of integration, helping you walk the walk, not just talk the talk. Partnering with Insig AI, we today launch our first report on the state of ESG and Purpose integration in the FTSE100.

Stuart Lambert26 April 2023

ESG: the preserve of the C-Suite, or an opportunity for Brands?

Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.

nik Govier25 April 2023

Managing reputational risk in 2023: it's not 'trust', it's trustworthiness that matters

Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become trustworthy is what leads to impact: and it is impact that truly matters.

Stuart Lambert5 April 2023

My experience as an intern at Blurred

Our recent intern, Warren, shares his experience of working at Blurred.

nik Govier30 March 2023

The EU Green Claims Directive and what it means for businesses

The EU Green Claims Directive is a step in the right direction but will only be as effective as its clarity on substantiation and its enforcement. Yashvee Kalia takes a look at the embryonic new legislation and what it means for business.

Stuart Lambert27 March 2023

G is for glue. Why we need to talk about the ‘G’ in ESG

Co-founder Stuart Lambert argues that it’s time we talked about the ‘G’ in ESG: “what’s interesting about all things cause-related, or old-fashioned CSR, being badged ‘ESG’ is that the third letter is typically ignored – a clear indicator that the underlying concept behind the abbreviation may not be as widely understood as it is used.”

Stuart Lambert21 February 2023

Why are ESG leaders underperforming the market?

ESG “leader” stocks have consistently outperformed the market for a number of years. But in 2022 this stopped happening. Why? Senior Consultant Kristina Saxelby breaks down the reasons - and no, it’s not because environmental and societal risk factors stopped mattering.

Stuart Lambert13 February 2023

New greenwashing regulations are here to stay: here’s how CMOs, Chief Legal Officers, Reporting Teams and others should get on board with the rules and their spirit

Anisha Vikram Shah writes about how companies can respond to the rise in anti-greenwashing enforcement and legislation in 2023.

Stuart Lambert9 February 2023

Representation matters: the importance of diverse and inclusive awards

Blurred is proud to sponsor the BME Pros Awards 2023, and here Consultant Nathalie Diepstraten gives her view on why awards like these are so important: not just to celebrate diversity and champion often-overlooked talent, but to provide role models for the professionals of tomorrow.

Stuart Lambert31 January 2023

The future of sustainability communications - more regulation

From 2023 onward, we’re going to see FAR more scrutiny of sustainability communications, with no place to hide for companies that try to ignore or gloss over tricky ESG risk data. Senior Partner, Matt Peacock, analyses what’s coming and what companies need to do, now.

Stuart Lambert16 January 2023

ESGP in 2023: a Blurred view

Senior Partner, Jeremy Cohen, examines five trends that will shape the ESGP agenda in 2023.

Stuart Lambert16 January 2023

Our view on COP15

COP15 represented a major milestone in the journey towards biodiversity protection. Principal Consultant, Nicole Clucas, gives the Blurred perspective on the summit in Montreal.

Stuart Lambert20 December 2022

It’s time to rethink the business of Giving

Jeremy Cohen assesses the Philanthropy and Giving landscape today, and explains why and how we have, right now, an opportunity to redirect 10% of the world’s GDP for positive impact.

Stuart Lambert12 December 2022

The importance of intersectionality in evolving our thinking and approach to DEI

Veronica Patton-Cemm writes about the need to understand the complexities of the data and information we use and to apply intersectional thinking if we are to create truly comprehensive and impactful DEI strategies.

Stuart Lambert7 December 2022

Looking ahead to COP15

Now that COP27 has drawn to a close, attention turns to the Biodiversity Conference, COP15 which takes place in Montreal, 7–19 December 2022. The good news? This Conference of the Parties offers hope for real progress…

Stuart Lambert24 November 2022

The road from COP27

Senior Partner Jeremy Cohen analyses COP27: the death of 1.5°C, managing the overshoot, and ‘loss and damage’ - a “victory hiding an abject failure.”

Stuart Lambert23 November 2022