Our purpose & values

 
 

Our Purpose

We deliver work with depth that drives impact for our clients, and for people and planet.

In line with Purpose best practice (BSI PAS 808), we use our Purpose and the foundational values (below) as the framework by which we make all our decisions.

We believe that every company has the responsibility and capability to make a difference to the acute, material risks facing the environment and society.

Our own most recent impact report can be read here.

 

Our Values

Underpinning our Purpose is a set of five core values that inform every decision we make, as a team and as a business. These values and their associated attributes are something to which every client and person who joins Blurred commits, literally, by signing a Values & Behaviours charter when they start work with us.

You can see more about our five values below and read our Mutual Code Of Conduct here.

We are proud to be B Corps certified.

  • A Home For The Brave. We dare to fail, to ask the difficult questions, to back ourselves, to build candid, strong relationships. We do not dwell and over-analyse, are not driven by fear, do not settle for the path of least resistance, do not blame.

  • Your Voice Will Be Heard. We know no one person has all the answers but one person takes the responsibility. We practice active listening, trust the people in the room, assume best intentions, actively seek out differing points of view from divergent sources. We are not closed-minded, we don’t interrupt/talk over, or hold to ego. We do not tolerate prejudice of any kind.

  • By The Mission, The Work, And All We Can Do and Be. We have no b game, we maintain the highest standards of professionalism, are proud, lead from the front, consistently live the purpose, we come good for our colleagues as well as ourselves, we take ownership of our own learning, and always push at what’s possible.

    We take our work seriously, but recognise the importance of laughter and positivity to achieve success. To stay that way we take responsibility for our wellbeing and encourage others to do the same.

    We are not about working in an unboundaried, manic, or always ‘on’ mode.

  • Work That Makes a Positive Impact. We’re only interested in work that works. We’re here to deliver work with depth that drives positive impact for our clients, people and the planet. We are not interested in outputs, we are not familiar or comfy or safe or playing catch up.

  • Depth Through Difference. We seek out and encourage diverse voices, being mindful that some find it harder to speak up and speak out. We do this with the understanding that we can’t deliver depth with impact without it.

    We challenge clients and colleagues to see beyond themselves to truly embrace audience diversity.

    We understand that some require more support – due to past prejudices, lack of opportunity or misunderstanding – and are willing to put the extra effort in.

    We understand the role that intersectionality plays and never make lazy assumptions around a single protected characteristic.

 

Diversity, Equity & Inclusion

Our Purpose demands of us that we bring to bear depth of talent and diversity of thinking. Our clients have complex problems that require different experience and world views that don’t come from one sector of society. Diverse talent is key to realising our vision. 

In July 2022 we were awarded full Blueprint status, having held Ally status for two years. The Blueprint diversity mark is awarded to organisations committed to diversity and inclusion in all aspects of their business. Read about the 23 Commitments here: www.thisistheblueprint.co.uk

Blueprinted said Blurred achieved full Blueprint status after rolling out “a number of bold and ambitious initiatives to promote D&I […] The judges were particularly impressed by the consultancy’s innovative intersectional approach to recruiting diverse talent coupled with ambitious D&I targets that has led the agency to attract and, crucially, retain diverse talent at all levels.”

We publish our own DEI targets here.

We are also proud to hold Disability Confident level 2 certification.