Strategic and creative work, blurred by design
Corporate affairs are consumer affairs like never before.
Reputation isn’t built in silos, so we don’t work in them.
We believe in work that works. For all audiences.
We’re an award-winning, B Corp-certified communications agency that brings creative campaigning to corporate and policy challenges.
Got a blurred brief? Speak to us.
Our work reflects our purpose
Work with depth that creates impact for our clients, and for people and planet
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CDI: The Generative AI Edition, for Lloyds Banking Group
Reinventing a major study to make it a piece of super-relevant, reputation-building thought leadership…
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I Am Not A Typo
I Am Not A Typo targets a real inclusion issue – the fact that millions of people are othered and have their identity invalidated every day in the form of their name being considered a typo by the devices we use.…
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Championing California’s almonds, for the Almond Board of California
Driving forward the industry’s environmental stewardship strategy and stakeholder engagement through strategic advisory, events and partnerships, thought leadership and communications. …
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“Climate Labelling: Why Not?”, for Oatly
Our campaign to ignite Oatly’s call for mandatory carbon labelling across all food and drink (especially dairy).…
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Socioeconomic research for Amazon
Shaping a new research report and narrative for Amazon that examines the scale and impact of its investments in low-carbon technologies in Europe for the first time.…
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Pie Society, for Oxfam
A creative experiential mini-campaign for Oxfam to support their call for a wealth tax on the eve of Davos…
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“Custard, by Giggs”, for Oatly
A culturally connected, custard-focused campaign with rapper Giggs – which delivered a serious message about dairy alternatives in an entertaining, shareable way.…
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“Men On A Mission”, for Diageo
‘Men On A Mission’ is a campaign platform on behalf of DrinkIQ that aims to encourage men aged over 50 – the most at-risk group for harmful drinking – to drink less.…
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“The Plastic Waste-Makers Index”, for Minderoo Foundation
A ground-breaking scientific study into the flow of single-use plastic around the world, from production to disposal – the first time such data had been collected.…
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Changing investor perception of Primark, for ABF plc
We created a new investor-focused ESG narrative for FTSE100 multinational ABF, increasing transparency and demonstrating progress on the Group’s most material E and S risk factors, and supporting lead brand Primark’s new sustainability strategy, Primark Cares.…
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“Genuine Connections”, for BT
To drive advocacy and belief in BT’s purpose, we created an internal documentary series for its global workforce.…
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INSIGHTS
Latest news and views from Blurred
OUR LATEST REPORT
Generation Alpha. The most blurred generation ever.
The last member of Generation Alpha has now been born. At more than 2 billion, Alpha is the largest generation in human history – and possibly the most consequential. They will shape culture like no generation before – and when it comes to attitudes to AI, work and social/climate issues, they are the most blurred generation ever. This has consequences for brands and organisations looking to understand and engage a cohort that will be voting in the next UK election and which is already exercising significant spending power.