ESG and Purpose must be integrated if you want to deliver real impact - for the business, for society, for the planet.
We call this ESGP. You can also call it just good business strategy. Reducing negative impacts through ESG and creating positive impact by acting according to a best-practice Purpose. A net-gain for people and planet. Protecting value at risk and creating value – real value, for all stakeholders. ESG isn’t a siloed data reporting exercise and Purpose is not a brand exercise. Together they are a strategy for impact.
Beginning with major research* by Said Business School, University of Oxford, which revealed how strongly institutional investors want to see Purpose and ESG integrated at company Board level, and in partnership with AI and data solutions firm Insig.ai, Blurred has created its own proprietary methodology for assessing and scoring how well a public company integrates ESG and Purpose, in terms of narrative, foundations and governance.
Our initial report in to The Impact Gap, which assessed the entire FTSE100, was published in April 2023 and can be downloaded here. The full slideshow from our launch presentation is viewable at the bottom of this page.
Headline findings of our research include:
Less than half of FTSE100 businesses demonstrate progress towards best-practice Purpose
Market leaders are not who you might think: FMCG brands are laggards when it comes to Purpose and ESGP integration; mining and manufacturing companies lead the way
Larger market-cap companies under-index on Purpose communication
The average FTSE100 business scores just 5.5/10 on ESG and Purpose integration
Our ESGP Impact Scoring diagnostic is available to any organisation seeking to understand how they are presenting themselves to investors and other stakeholders, and how they are performing against their industry peers. Contact hello@blurred.global to arrange an initial no-strings consultation.
