Read our assessment of and perspective on COP 29. By Jeremy Cohen, Senior Partner and Georgie Smith, Senior Consultant.

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Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable positive impact goal for your business.

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Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?

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Jacob Page examines climate narratives in the media and argues that communicators must avoid sensationalised descriptions of climate impacts: “to be aware of the importance of the words we use, the stories we endorse, and the tangible effect that these choices have on the lives of often already-marginalised populations across the world, is not optional; it is an obligation.”

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Consulting Director Veronica Patton-Cemm takes a look at the annual Sunday Times Rich List and asks - is this the society we want? Would a shift in what’s celebrated so publicly - from assets, cash and investments to increasing the wealth of the UK through positive social change - not benefit us all?

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Principal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.

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Head of talent and development Jenny Pape talks about the power of a simple conversation: how it plays a pivotal role in recruitment, relationship-building and problem-solving.

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Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with the cost-of-living crisis.

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Senior Partner Matt Peacock gives his perspective on the plausibility of a UK shale gas industry: “Of all of the many UK Government policy missteps I’ve encountered during my career, the notion that the UK could ever develop a functional shale gas industry at scale has to be the most risibly delusional.”

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Consultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)

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UN Secretary General António Guterres says “The era of global boiling has arrived” and that “climate inaction is unacceptable.” The pressure to increase the pace and scale of action is reaching an all-time high. With two months to go, COP28 comes at a crucial juncture in our battle against climate change… Blurred Consultant Talia Shehadeh looks ahead to a critical event.

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The Fashion Minority Alliance has appointed Blurred, a leading strategic and creative advisory firm, to conduct in-depth research into the state of diversity, equity and inclusion in the fashion industry.

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