Principal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.
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Head of talent and development Jenny Pape talks about the power of a simple conversation: how it plays a pivotal role in recruitment, relationship-building and problem-solving.
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Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with the cost-of-living crisis.
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Senior Partner Matt Peacock gives his perspective on the plausibility of a UK shale gas industry: “Of all of the many UK Government policy missteps I’ve encountered during my career, the notion that the UK could ever develop a functional shale gas industry at scale has to be the most risibly delusional.”
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Consultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)
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This week marks Blurred’s fifth anniversary. In our latest blog post, Founder and CEO Nik Govier reflects on the past five years - and shares three things she’s most proud of.
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Blurred cohort member, Mallika Basu, considers how the term “woke” is deeply misunderstood and in today’s world, woke capitalism is capitalism.
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UN Secretary General António Guterres says “The era of global boiling has arrived” and that “climate inaction is unacceptable.” The pressure to increase the pace and scale of action is reaching an all-time high. With two months to go, COP28 comes at a crucial juncture in our battle against climate change… Blurred Consultant Talia Shehadeh looks ahead to a critical event.
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The Fashion Minority Alliance has appointed Blurred, a leading strategic and creative advisory firm, to conduct in-depth research into the state of diversity, equity and inclusion in the fashion industry.
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In our latest blog post, Cohort member Caroline Dewing unpacks why businesses should take the long view when planning for uncertain times.
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Senior Consultant, Malini Parkash, recently completed The Xec. leadership scheme - the first of its kind for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros Here, she share her key takeaways from the programme.
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Having joined the Blurred in January 2023, Itty Alimi, reflects on her first six months at Blurred.
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Having worked agency- and client-side, in public and private sector, at an NGO and at a multinational bank, Principal Consultant, Nicole Clucas, shares what she’s learned along the sustainability-themed journey that took her to Blurred…
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Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
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Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever that work is called next (co-founder Stuart Lambert has some predictions), comms professionals need to get it right this time…
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When it comes to DE&I there is always more to do. Principal Consultant Karen Noctor shares five ways we’re making Blurred more inclusive.
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In Episode 14 of Do Not Adjust Your Focus, Stuart talks to Ray Nayler, author of the critically acclaimed novel The Mountain in the Sea: a finalist for the Nebula Award and for the LA Times Book Awards' Ray Bradbury Award for Science Fiction, Fantasy, and Speculative Fiction. They chat about climate, AI, the future of humanity and the secret to great storytelling. And octopuses.
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For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that level of integration, helping you walk the walk, not just talk the talk. Partnering with Insig AI, we today launch our first report on the state of ESG and Purpose integration in the FTSE100.
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Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.
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Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become trustworthy is what leads to impact: and it is impact that truly matters.
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