Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable positive impact goal for your business.
Read MoreStuart Lambert, Founding Partner and Chief Strategy Officer at Blurred calls upon the industry to retire this universally disliked term and provides his top three objective tips for writing a “blurred” brief, to get the best response and results from your agency
Read MoreVeronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
Read MoreJacob Page examines climate narratives in the media and argues that communicators must avoid sensationalised descriptions of climate impacts: “to be aware of the importance of the words we use, the stories we endorse, and the tangible effect that these choices have on the lives of often already-marginalised populations across the world, is not optional; it is an obligation.”
Read MoreConsulting Director Veronica Patton-Cemm takes a look at the annual Sunday Times Rich List and asks - is this the society we want? Would a shift in what’s celebrated so publicly - from assets, cash and investments to increasing the wealth of the UK through positive social change - not benefit us all?
Read MorePrincipal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.
Read MoreHead of talent and development Jenny Pape talks about the power of a simple conversation: how it plays a pivotal role in recruitment, relationship-building and problem-solving.
Read MoreSenior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with the cost-of-living crisis.
Read MoreSenior Partner Matt Peacock gives his perspective on the plausibility of a UK shale gas industry: “Of all of the many UK Government policy missteps I’ve encountered during my career, the notion that the UK could ever develop a functional shale gas industry at scale has to be the most risibly delusional.”
Read MoreConsultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)
Read MoreThis week marks Blurred’s fifth anniversary. In our latest blog post, Founder and CEO Nik Govier reflects on the past five years - and shares three things she’s most proud of.
Read MoreBlurred cohort member, Mallika Basu, considers how the term “woke” is deeply misunderstood and in today’s world, woke capitalism is capitalism.
Read MoreUN Secretary General António Guterres says “The era of global boiling has arrived” and that “climate inaction is unacceptable.” The pressure to increase the pace and scale of action is reaching an all-time high. With two months to go, COP28 comes at a crucial juncture in our battle against climate change… Blurred Consultant Talia Shehadeh looks ahead to a critical event.
Read MoreThe Fashion Minority Alliance has appointed Blurred, a leading strategic and creative advisory firm, to conduct in-depth research into the state of diversity, equity and inclusion in the fashion industry.
Read MoreIn our latest blog post, Cohort member Caroline Dewing unpacks why businesses should take the long view when planning for uncertain times.
Read MoreSenior Consultant, Malini Parkash, recently completed The Xec. leadership scheme - the first of its kind for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros Here, she share her key takeaways from the programme.
Read MoreHaving joined the Blurred in January 2023, Itty Alimi, reflects on her first six months at Blurred.
Read MoreHaving worked agency- and client-side, in public and private sector, at an NGO and at a multinational bank, Principal Consultant, Nicole Clucas, shares what she’s learned along the sustainability-themed journey that took her to Blurred…
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