Communicating with impact
We created a new ESG investor narrative for Associated British Foods plc and for ABF’s retail subsidiary, Primark, including leading three ESG-focused Capital Market Day events for analysts and investors. We also helped ABF refine and stress-test its global sustainability strategy, with particular focus on climate and biodiversity risk.
For Minderoo, we delivered global media strategy and execution for its Global Plastic Watch report, resulting in top tier global media cut through with the New York Times, BBC, CNN, The Guardian and more, driving high levels of engagement and stakeholder support, including from Al Gore and the United Nations. Total global media reach was 3.2 billion views.
We handled the media strategy for the launch of Coca-Cola EuroPacific Partners’ 100% plant-based bottle, securing interviews with key company spokespeople and 48 articles across target media.
For FTSE100 multinational Mondi, we’ve developed a programme of digital corporate thought leadership content that brings to life the company’s Purpose and award-winning sustainability story.
Consulting with impact
For Google, we delivered a programme of “Know It, Don’t Google It!” ESG and sustainability training for global marketing and sustainability teams.
For Rivian, one of the world’s most exciting electric vehicle companies, we have provided consultancy on a broad range of issues across corporate communications, as well as helping to develop its sustainability brand positioning through our ESGP approach – shining a light on material ESG challenges to help shape its brand purpose.
For ZeroAvia, we are creating a brand narrative and content programme designed to build an engaged tribe audience that ZA can activate to campaign or lobby on its behalf, and add a ‘brand’ premium to the business ahead of new investment.
We advised Jimmy Choo on the launch of its global sustainability strategy, including five priority strategic pillars: Climate Action, Responsible Products and Materials, Circular Economy/Re-Commerce, Decent Work, and Diversity & Inclusion.
Creative with impact
For BT Group, we created a Netflix-quality documentary series – for BT’s 100,000-strong internal audience. The series, “Connecting For Good”, brought to life BT’s purpose through the incredible, untold real-life stories of BT colleagues around the world. The pilot episode, featuring war veteran Andy and his work to support other people across the organisation with grief and trauma, was BT’s most engaged-with internal comms content ever when it premiered – at prime-time, rather than during the working day.
We launched Marriott International’s loyalty scheme ‘Marriott Bonvoy’ by working with Blurred Cohort partner Rankin to shoot and curate the unique “Loyalty & Love” Collection: portraits of real employees and customers that showcase the romance, luxury and glamour that only hotel travel can offer.
For Oatly we are working to tackle nutrition misinformation and to lobby for the food and drink industry to follow Oatly’s lead and commit to transparent, science-based climate labelling on pack, to help consumers make more informed decisions. Our “Carbon Labelling: Why Not?” campaign involved a paper spelling out the science and Oatly’s argument for government and ministers and an impactful media relations programme, to support an ATL execution that challenged Big Dairy to ‘show us your numbers.’
We launched Coca Cola’s first foray into NFTs: creating iconic digital assets that were auctioned on OpenSea for charity, raising more than $1m.
We created I Am Not A Typo as a pro-bono campaign aimed at tackling an inclusion injustice: millions of people are othered every day by the technology in our pockets, in the form of their name being flagged as a ‘mistake’. The ongoing campaign aims to get Big Tech to ‘Correct Autocorrect’ and involves OOH creative activation, influencer activity, a website (www.iamnotatypo.org) and international media outreach.
We launched Coca-Cola’s first global purpose campaign, “Open Like Never Before,” after a 7-month Covid-19 marketing pause. George The Poet fronted a campaign to support local bars and restaurants as they reopened, providing business owners with resources, expertise & spend to create their own ‘Open Like Never Before’ adverts, through an innovative Ad Generator.