A consumer paradigm shift – from Purchase to Pressure

Against the backdrop of social and regulatory pressure over the past two decades, investors are driving purposeful change as part of risk management. Now consumers have realised that they can affect change as well. A paper by Lejohn Dillon and Yashvee Kalia on the ESG dynamics changing consumer purchase intent.

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Stuart Lambert
Home truths on purpose

(Or why you can’t talk about the good you purport to do until you’ve disclosed the harm you do). Transcript of keynote speech given to the PRCA International Summit on 23 March by co-founder Stuart Lambert

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Stuart Lambert
Net Zero is Dead, Long Live Climate Action

Jeremy Cohen and Nicole Clucas explain the coming stakeholder hurricane, and what companies need to do to get ahead of it. “Businesses must stop treating their stakeholders like idiots. It’s about what you do, not what you say. Climate Action is the new game in town, and even the best communications can’t make actions out of words.”

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Stuart Lambert
Optimism vs climate despair: why we should remember the NASA janitor

The scale of our environmental problems can seem too vast, too complex for us as individuals to feel like our actions can be a meaningful part of the solution. This helplessness is a problem for brands that want - or need - to incite positive behaviour change among their consumer base. The answer is optimism, and showing that others are taking action too, writes co-founder Stuart Lambert.

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Stuart Lambert