Having worked agency- and client-side, in public and private sector, at an NGO and at a multinational bank, Principal Consultant, Nicole Clucas, shares what she’s learned along the sustainability-themed journey that took her to Blurred…
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Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
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Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever that work is called next (co-founder Stuart Lambert has some predictions), comms professionals need to get it right this time…
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When it comes to DE&I there is always more to do. Principal Consultant Karen Noctor shares five ways we’re making Blurred more inclusive.
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In Episode 14 of Do Not Adjust Your Focus, Stuart talks to Ray Nayler, author of the critically acclaimed novel The Mountain in the Sea: a finalist for the Nebula Award and for the LA Times Book Awards' Ray Bradbury Award for Science Fiction, Fantasy, and Speculative Fiction. They chat about climate, AI, the future of humanity and the secret to great storytelling. And octopuses.
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For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that level of integration, helping you walk the walk, not just talk the talk. Partnering with Insig AI, we today launch our first report on the state of ESG and Purpose integration in the FTSE100.
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Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.
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Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become trustworthy is what leads to impact: and it is impact that truly matters.
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Our recent intern, Warren, shares his experience of working at Blurred.
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The EU Green Claims Directive is a step in the right direction but will only be as effective as its clarity on substantiation and its enforcement. Yashvee Kalia takes a look at the embryonic new legislation and what it means for business.
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Co-founder Stuart Lambert argues that it’s time we talked about the ‘G’ in ESG: “what’s interesting about all things cause-related, or old-fashioned CSR, being badged ‘ESG’ is that the third letter is typically ignored – a clear indicator that the underlying concept behind the abbreviation may not be as widely understood as it is used.”
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ESG “leader” stocks have consistently outperformed the market for a number of years. But in 2022 this stopped happening. Why? Senior Consultant Kristina Saxelby breaks down the reasons - and no, it’s not because environmental and societal risk factors stopped mattering.
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Anisha Vikram Shah writes about how companies can respond to the rise in anti-greenwashing enforcement and legislation in 2023.
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Blurred is proud to sponsor the BME Pros Awards 2023, and here Consultant Nathalie Diepstraten gives her view on why awards like these are so important: not just to celebrate diversity and champion often-overlooked talent, but to provide role models for the professionals of tomorrow.
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From 2023 onward, we’re going to see FAR more scrutiny of sustainability communications, with no place to hide for companies that try to ignore or gloss over tricky ESG risk data. Senior Partner, Matt Peacock, analyses what’s coming and what companies need to do, now.
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Senior Partner, Jeremy Cohen, examines five trends that will shape the ESGP agenda in 2023.
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COP15 represented a major milestone in the journey towards biodiversity protection. Principal Consultant, Nicole Clucas, gives the Blurred perspective on the summit in Montreal.
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Jeremy Cohen assesses the Philanthropy and Giving landscape today, and explains why and how we have, right now, an opportunity to redirect 10% of the world’s GDP for positive impact.
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Veronica Patton-Cemm writes about the need to understand the complexities of the data and information we use and to apply intersectional thinking if we are to create truly comprehensive and impactful DEI strategies.
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Now that COP27 has drawn to a close, attention turns to the Biodiversity Conference, COP15 which takes place in Montreal, 7–19 December 2022. The good news? This Conference of the Parties offers hope for real progress…
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