Blurred becomes Blurred.global
Today, Blurred has rebranded from Blurred.london to Blurred.global.
We have made this change to reflect the international nature of our client base, client mandates and core team.
Our focus area is ESGP (ESG and Purpose). We work with FTSE100/Fortune500 companies on business strategy and social purpose narrative development across the full ESG spectrum, from climate change and biodiversity to DEI, human rights and business integrity. We also help clients engage effectively across their full stakeholder universe, from the capital market, policymakers and civil society groups to customers and employees.
Nik Govier, CEO & founder, said: “As we’ve grown and our client mandates have increased, our day-to-day client engagements now span multiple territories from the Americas to EMEA and the Asia-Pacific region. Also, by its very nature, ESGP themes are global. An issue arising from legislative changes in one market can profoundly affect how a product is sourced, made or sold in countless other markets. An international outlook is essential.”
“The traditional route of opening offices - one market at a time – wasn’t right for us. It feels outdated in a working world reshaped by Covid, where workplace choices are no longer constrained by geography and where agile employers are now able to access talent on a global basis. That’s particularly relevant in ESGP where there is a highly diverse international talent pool. Quality of advice and insights matter far more to clients than a worldwide network of impressive office buildings. At Blurred, we’ve focused on combining international ESGP expertise with local market knowledge, and it’s worked like a dream.”
Our model is based on a fast-growing core team combined with Consulting and Creative Cohorts of deep expertis3. Since its launch, Blurred has focused on expanding both Cohorts to broaden the range of sector, geography and ESGP-specific capabilities available to meet client needs. Blurred has also applied its own DEI principles and commitments to ensure greater diversity across its Cohorts.
Blurred’s core team is also increasingly international, for example Jeremy Cohen – who joined Blurred as a partner in March 2021 - is based in France, speaks multiple languages, and has worked all over the world.
Stuart Lambert, founding partner and Chief Strategy Officer, said: “Last year we persuaded recruiter Jenny Pape to shutter her company and join us as our head of talent. Her remit is to track down the best people in the world for our core team and Cohorts, and on behalf of our clients.
“That decision reflects the fact it’s unusual now for us to have any meetings where everyone present is UK-based. And that mirrors the global corporations we with work with. Technical skills, professional experience, understanding of ESGP factors and a commitment to support Blurred’s values are what matter to us – not location.”
Blurred was recognised as Specialist Consultancy of the Year at the 2021 PR Week Awards and was Highly Commended as a Diversity & Inclusion Champion.