Blurred hires Tom Fern from the Institutional Investors Group On Climate Change

We are pleased to welcome Tom Fern to Blurred. Tom joins as a Consulting Director, coming from the Institutional Investors Group on Climate Change (IIGCC) where he held the title of Head of Communications.

Tom brings nearly 20 years’ experience developed across both in-house and consultancy roles, including Brunswick and The European Climate Foundation. His expertise lies at the intersection of corporate purpose and sustainability, helping investors and companies engage with societal agendas critical to their business strategy and license to operate.

His role with IIGCC saw Tom lead strategic communications activity for global climate change investor initiatives, including Climate Action 100+, involving over 570 investors representing over $54 trillion in assets.

Tom will work across a number of Blurred clients including Turkish multinational Arçelik - an Industry Leader in the Dow Jones Sustainability Index (DJSI) in 2020).

Tom Fern said: ”Investors, consumers and employees all expect more from companies. With ESG issues now a permanent fixture on the boardroom agenda, the key question for firms is not just how they rise to the challenge but also how they embrace the opportunity. Through advisory work working hand in hand with creative excellence, Blurred is unlocking this value through its distinctive purpose led approach. The results speak for themselves and it’s an exciting time to join such an impressive team.”

Nik Govier said: “Tom’s role at the Institutional Investors Group on Climate Change means he brings invaluable expertise in terms of the climate crisis alongside a thorough understanding of the capital markets. As such, he’ll play a key role in delivering ESG related investor days for Blurred clients.  Last month we delivered a FTSE 30’s first foray into this space”.  

Tom joins Blurred’s management team, as its latest Consulting Director, following Anisha Vikram Shah who joined in September last year (pic attached). Blurred also hired partner, Jeremey Cohen, last month.

Blurred was named Best New Agency worldwide in PRovoke’s 2020 Global Sabre Awards 2020.