EVENT: THE IMPACT GAP: Why we need to connect ESG to Purpose if we are to avoid greenwashing, rise above phoney culture wars, and instead create impact

Date: 18th May 2023
Time: 16:00-17:00 BST
Location: Online (Virtual presentation + Q&A)

ESG has become politicised and co-opted into a culture war that risks getting in the way of progress. And Purpose has become too frequently misused – a practice that increasingly runs the risk of greenwashing.

So, how do companies make sure their teams understand and communicate effectively about ESG and Purpose? 

How should companies bring ESG strategy and Purpose to life through their reporting and creative campaigning?

How do companies avoid greenwashing and instead drive impact?

The answer to all these questions lies in understanding that ESG and Purpose, done right, are not separate concepts. One is about doing no harm; the other is about doing good. One is about protecting asset value; the other is about creating value (and not just to the bottom line). 

To drive impact, both must be deeply integrated – but this is not happening enough.

Join Blurred, Deverill,  and our partners Insig.AI for a special panel event where we will:

  • Discuss the state of Purpose in the FTSE100, and what best practice looks like

  • Explore why investors are calling for ESG and Purpose to be integrated in Board strategy

  • Look at the reasons why this isn’t happening

  • Examine the risks and missed opportunities of getting ESG and Purpose ‘wrong’

  • Reveal the first methodology for assessing and scoring your company’s “ESGP Impact Gap” – and how you can close it, improving your business, your reputation and crucially your impact on people and planet

The presentation and discussion will be led by Blurred co-founder and chief strategy officer Stuart Lambert. Joining him on the Q&A panel will be:

  • Diana Rose, ESG Research Director at Insig.AI

  • Dr Victoria Hurth, Fellow at the Cambridge Institute for Sustainability Leadership (CISL) and technical author of new British Standards Institute PAS808 (Purpose-Driven Organisations)

If you would like to attend please send your RSVP to rsvp@blurred.global