EVENT: Navigating the Greenwashing / Greenhushing Tightrope

In an environment of increasing stakeholder scrutiny and fast-moving regulatory pressure on companies to substantiate brand eco-claims, knowing what to say, when and how can be a minefield.  

In this 90 minute event, we heard from industry-leading experts at Blurred and Raw London on the topics of:

• Navigating anti-greenwashing legislation without succumbing to Greenhushing - including an overview of the latest rules and guidelines

• How to plan and execute integrated campaigns, to limit expensive reworking and pushback from Legal

• Balancing truth and ambition, risk and reward

• Exploring the intersection of Purpose and creative 

• Examples of activation through authentic storytelling and creative content

Event speakers and panel:

• Anisha Vikram Shah, Senior Consulting Director at Blurred

• Edward Hardy, Executive Creative Director at Raw London

• Romi Mackiewicz, Global Director of Brand & Purpose at Mars Inc

Hosted by
Blurred: The strategic and creative advisory firm that operates solely in the ESGP (ESG+Purpose) space, and blurs the lines between sustainability, management and communications consultancy. 

Raw: The Social Impact Creative Agency. Governed by B Corp Principles, we dare to only tackle the biggest social and environmental causes, firmly standing with brands on the right side of history.