Campaigning and brand-building creative
Creative campaigning
We develop and deliver campaigns that are measured against the positive impact they have and the problems they solve. Creative solutions, not just creative ideas.
Our vision is to blur the lines between ‘corporate’ and ‘creative’ – work that builds corporate reputation, demonstrates corporate purpose and evidences leadership as much as it builds the ‘consumer’ brand and drives sales. Don’t call those briefs ‘corpsumer’. Call them blurred briefs.
Speak to us about:
- Identifying the right issue or territory for a campaign
- Developing and delivering effective creative campaigns
- Purpose-based brand-building
- Building a ‘tribe’ for your brand
- Film/content production
Case studies
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“Climate Labelling: Why Not?”, for Oatly
Our campaign to ignite Oatly’s call for mandatory carbon labelling across all food and drink (especially dairy).…
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“Men On A Mission”, for Diageo
‘Men On A Mission’ is a campaign platform on behalf of DrinkIQ that aims to encourage men aged over 50 – the most at-risk group for harmful drinking – to drink less.…
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I Am Not A Typo
I Am Not A Typo targets a real inclusion issue – the fact that millions of people are othered and have their identity invalidated every day in the form of their name being considered a typo by the devices we use.…
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“Custard, by Giggs”, for Oatly
A culturally connected, custard-focused campaign with rapper Giggs – which delivered a serious message about dairy alternatives in an entertaining, shareable way.…
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“Genuine Connections”, for BT
We created a new investor-focused ESG narrative for FTSE100 multinational ABF, increasing transparency and demonstrating progress on the Group’s most material E and S risk factors, and supporting lead brand Primark’s new sustainability strategy, Primark Cares.…
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Related content
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Work: The Future Of Taste report, for Oatly
Something Team Oatly has been beavering away at for a few months: Oatly’s first-ever Future of Taste Report, exploring the trends that will be shaping food, coffee and beverage culture in the coming years. From exotic ingredients like ube, pandan and…
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Brands: beware ‘pink pill’ social trends
Brianne Riewer, Junior Consultant, explores “pink pill” trends on social media and how brands should engage. Earlier this year, Adolescence sparked widespread conversations about the influence of ‘red-pill ideology’ and toxic masculinity on young men. Though the focus on boys is…
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Influencers and an “Oatly on the rocks” pop-up at London Coffee Festival
The annual London Coffee Festival saw thousands of enthusiasts descend on Shoreditch to sample every coffee and coffee cocktail on offer. Oatly’s pop-up café and bar, “Oatly on the Rocks”, was high on every visitors list, serving a lineup of new…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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Creative lessons from Most Contagious
By Jenna Gifford, Senior Consulting Director, Creative Strategist A new year is upon us, and the last is already a distant memory. But one 2024 highlight that has stayed with me through the haze of cheese boards and Netflix marathons is…
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Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks – what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
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