Insights and opinion
Agri-Tech, climate resilience and corporate storytelling
Anisha Vikram Shah, Senior Consulting Director, explores why this can be a strong storytelling moment for the UK’s agri-tech and wider food system businesses. The blog below forms part of our Sustainability 3.0 series of insights and perspectives on sustainability and impact…
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Reframing ESG: How ‘ESD’ Sharpens the Story
The blog below forms part of our Sustainability 3.0 series of insights and perspectives on sustainability and impact comms in a time of upheaval and culture war chaos. If you’re working in sustainability, corporate communications, or investor relations, you’ve experienced the…
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Five takeaways from London Climate Action Week
London Climate Action Week has been in full force last week. Packed sessions, great networking and discussions with new and old friends, and a whole lot of focus, enthusiasm and commitment. All of which reinforced what we know to be true:…
View Post Sustainability 3.0: The Pragmatic Reset
The blog below forms an introduction to what will be an informal series of opinion and insight over the coming weeks around what we’re calling ‘Sustainability 3.0’, a new and necessary era of pragmatic sustainability action and communication. The sustainability movement…
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Our industry should be leading the charge on climate adaptation, not hiding behind it
Reality: climate impacts continue to reach unprecedented levels. Droughts, heatwaves, and floods are destroying livelihoods – not just in ‘other’, ‘emerging’ economies but here, in the West. Look at the US, where 2025 could see 19,000 repossessions due to climate risk,…
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How to navigate new media in the AI and misinformation era
By Georgie Smith, Senior Consultant The concept of ‘new news media’ is not, well… new. Since the dawn of the printing press how we consume media has been in a state of constant flux. When I started out in communications, the…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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Blurred wins 7 from 7 at PR Week People & Places Awards – reflections on the story behind the wins
By Rachel Minty, Managing Director Last night Blurred won big at the first-ever PR Week People & Places Awards, taking home awards in every category we were nominated for: Mental Health Champion, Diversity & Inclusion, Reward & Benefit, Training & Development,…
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“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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