Strategic communication

Cutting through artificial audience labels

Forget ‘corporate’ or ‘consumer’ jargon. In a world where audiences are blurred, misinformation is rife and it’s hard to tell whether messaging has come from a human or AI, your narrative needs to be built around what you do, not outdated audience segmentations.

In an age of misinformation and AI search, it is reputationally crucial that companies be their own single source of truth. Owned channels and authoritative content are more important than ever as they drive trust as well as natural, cited authority in AI Search. Our services combine owned media strategy, earned media execution and social media amplification.

We put action at the heart of your strategic communication programme. Where you are mitigating negative impacts, and, more importantly, where you are having a positive impact on society.

That way, you have a better story to tell. For all audiences.

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