News and views from Blurred
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Five takeaways from London Climate Action Week
London Climate Action Week has been in full force last week. Packed sessions, great networking and discussions with new and old friends, and a whole lot of focus, enthusiasm and commitment. All of which reinforced what we know to be true:…
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Sustainability 3.0: The Pragmatic Reset
The blog below forms an introduction to what will be an informal series of opinion and insight over the coming weeks around what we’re calling ‘Sustainability 3.0’, a new and necessary era of pragmatic sustainability action and communication. The sustainability movement…
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Our industry should be leading the charge on climate adaptation, not hiding behind it
Reality: climate impacts continue to reach unprecedented levels. Droughts, heatwaves, and floods are destroying livelihoods – not just in ‘other’, ‘emerging’ economies but here, in the West. Look at the US, where 2025 could see 19,000 repossessions due to climate risk,…
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The Living Danube Experience
We are standing along the vast floodplains of the Lower Danube. At this point along the river’s course, the Danube is almost a mile wide, a silvery, thick band of slow-moving water that bisects Bulgaria and Romania. We are on the…
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Influencers and an “Oatly on the rocks” pop-up at London Coffee Festival
The annual London Coffee Festival saw thousands of enthusiasts descend on Shoreditch to sample every coffee and coffee cocktail on offer. Oatly’s pop-up café and bar, “Oatly on the Rocks”, was high on every visitors list, serving a lineup of new…
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Work: sustainability reporting for Testa Homes
We’re proud to have worked with Testa Homes, a Blackstone business, on its inaugural ESG Report. The website is here. And the report itself can be read here. Months and months in the making, and it’s great to see this piece…
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How to navigate new media in the AI and misinformation era
By Georgie Smith, Senior Consultant The concept of ‘new news media’ is not, well… new. Since the dawn of the printing press how we consume media has been in a state of constant flux. When I started out in communications, the…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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Blurred wins 7 from 7 at PR Week People & Places Awards – reflections on the story behind the wins
By Rachel Minty, Managing Director Last night Blurred won big at the first-ever PR Week People & Places Awards, taking home awards in every category we were nominated for: Mental Health Champion, Diversity & Inclusion, Reward & Benefit, Training & Development,…
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