News and views from Blurred
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Blurred shortlisted in the Corp Comms Awards
We’re proud to have made the finalist shortlist in both of the categories we entered for the upcoming Corporate Comms Awards 2025. Our I Am Not A Typo campaign is shortlisted in the Best social purpose campaign category. And Blurred itself is…
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Food companies – don’t put farmers last (and other learnings from the Stockholm Food Forum)
Principal Consultant Malini Bhargav reports back from the Stockholm Food Forum and the launch of the latest EAT-Lancet Commission report. Over 700 attendees descended on the Stockholm for the launch of the 2025 EAT-Lancet Commission report – 6 years after the landmark…
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Work: The Future Of Taste report, for Oatly
Something Team Oatly has been beavering away at for a few months: Oatly’s first-ever Future of Taste Report, exploring the trends that will be shaping food, coffee and beverage culture in the coming years. From exotic ingredients like ube, pandan and…
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Brands: beware ‘pink pill’ social trends
Brianne Riewer, Junior Consultant, explores “pink pill” trends on social media and how brands should engage. Earlier this year, Adolescence sparked widespread conversations about the influence of ‘red-pill ideology’ and toxic masculinity on young men. Though the focus on boys is…
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Agri-Tech, climate resilience and corporate storytelling
Anisha Vikram Shah, Senior Consulting Director, explores why this can be a strong storytelling moment for the UK’s agri-tech and wider food system businesses. The blog below forms part of our Sustainability 3.0 series of insights and perspectives on sustainability and impact…
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Reframing ESG: How ‘ESD’ Sharpens the Story
Stefan Colligan, Principal Consultant, asks whether “ESD” might be a more practical framework for sustainability communicators than ESG. This blog forms part of our Sustainability 3.0 series of insights and perspectives on sustainability and impact comms in a time of upheaval…
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Five takeaways from London Climate Action Week
London Climate Action Week has been in full force last week. Packed sessions, great networking and discussions with new and old friends, and a whole lot of focus, enthusiasm and commitment. All of which reinforced what we know to be true:…
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The blog below forms an introduction to what will be an informal series of opinion and insight over the coming weeks around what we’re calling ‘Sustainability 3.0’, a new and necessary era of pragmatic sustainability action and communication. The sustainability movement…
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Our industry should be leading the charge on climate adaptation, not hiding behind it
Reality: climate impacts continue to reach unprecedented levels. Droughts, heatwaves, and floods are destroying livelihoods – not just in ‘other’, ‘emerging’ economies but here, in the West. Look at the US, where 2025 could see 19,000 repossessions due to climate risk,…
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