News and views from Blurred
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Influencers and an “Oatly on the rocks” pop-up at London Coffee Festival
The annual London Coffee Festival saw thousands of enthusiasts descend on Shoreditch to sample every coffee and coffee cocktail on offer. Oatly’s pop-up café and bar, “Oatly on the Rocks”, was high on every visitors list, serving a lineup of new…
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Work: sustainability reporting for Testa Homes
We’re proud to have worked with Testa Homes, a Blackstone business, on its inaugural ESG Report. The website is here. And the report itself can be read here. Months and months in the making, and it’s great to see this piece…
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How to navigate new media in the AI and misinformation era
By Georgie Smith, Senior Consultant The concept of ‘new news media’ is not, well… new. Since the dawn of the printing press how we consume media has been in a state of constant flux. When I started out in communications, the…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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Blurred wins 7 from 7 at PR Week People & Places Awards – reflections on the story behind the wins
By Rachel Minty, Managing Director Last night Blurred won big at the first-ever PR Week People & Places Awards, taking home awards in every category we were nominated for: Mental Health Champion, Diversity & Inclusion, Reward & Benefit, Training & Development,…
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“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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Corporate sustainability is evolving. This demands a new roadmap for sustainability communications in 2025
By Anisha Vikram Shah, Senior Consulting Director 2024 was a turning point: the world topped 1.5°C of warming, biodiversity losses hit alarming levels, and major international negotiations failed to deliver outcomes. At the same time, anti-ESG sentiment and the ‘war on…
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Creative lessons from Most Contagious
By Jenna Gifford, Senior Consulting Director, Creative Strategist A new year is upon us, and the last is already a distant memory. But one 2024 highlight that has stayed with me through the haze of cheese boards and Netflix marathons is…
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Six trends to watch: a Blurred view on sustainability in 2025
By Jeremy Cohen, Senior Partner With a knowing nod to our agency’s name, the best way I can sum up the outlook for ESG and sustainability in 2025 is ‘blurred’. In a polarized world, tensions pulling one way and the other…
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