Insights and opinion
“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
View Post
Corporate sustainability is evolving. This demands a new roadmap for sustainability communications in 2025
By Anisha Vikram Shah, Senior Consulting Director 2024 was a turning point: the world topped 1.5°C of warming, biodiversity losses hit alarming levels, and major international negotiations failed to deliver outcomes. At the same time, anti-ESG sentiment and the ‘war on…
View Post
Six trends to watch: a Blurred view on sustainability in 2025
By Jeremy Cohen, Senior Partner With a knowing nod to our agency’s name, the best way I can sum up the outlook for ESG and sustainability in 2025 is ‘blurred’. In a polarized world, tensions pulling one way and the other…
View Post
From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
View Post
A few lessons from Black women’s rap
by Tapiwa Nyirenda In an age where authenticity is key to successfully engaging with increasingly diverse and intersectional audiences, it is important for those working in comms to do the work to fully understand the cultural tenets they may be utilising…
View Post
Reputation, Risk and Resilience: where are we now and what happens next?
By Rod Cartwright To say that we live in a world of dizzying complexity, anxiety-inducing uncertainty and seemingly unending turbulence would be among the understatements of the decade. It is almost as if Murphy’s Law – that if something can go…
View Post
A call to arms against the idea of the ‘corpsumer’ .
Stuart Lambert, Founding Partner and Chief Strategy Officer at Blurred calls upon the industry to retire this universally disliked term and provides his top three objective tips for writing a “blurred” brief, to get the best response and results from your…
View Post
Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
… View Post
Not so Clear and Present Danger: The power of narratives in climate politics.
Jacob Page examines climate narratives in the media and argues that communicators must avoid sensationalised descriptions of climate impacts: “to be aware of the importance of the words we use, the stories we endorse, and the tangible effect that these…
View Post