Insights and opinion
How to navigate new media in the AI and misinformation era
By Georgie Smith, Senior Consultant The concept of ‘new news media’ is not, well… new. Since the dawn of the printing press how we consume media has been in a state of constant flux. When I started out in communications, the…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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Blurred wins 7 from 7 at PR Week People & Places Awards – reflections on the story behind the wins
By Rachel Minty, Managing Director Last night Blurred won big at the first-ever PR Week People & Places Awards, taking home awards in every category we were nominated for: Mental Health Champion, Diversity & Inclusion, Reward & Benefit, Training & Development,…
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“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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Corporate sustainability is evolving. This demands a new roadmap for sustainability communications in 2025
By Anisha Vikram Shah, Senior Consulting Director 2024 was a turning point: the world topped 1.5°C of warming, biodiversity losses hit alarming levels, and major international negotiations failed to deliver outcomes. At the same time, anti-ESG sentiment and the ‘war on…
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Six trends to watch: a Blurred view on sustainability in 2025
By Jeremy Cohen, Senior Partner With a knowing nod to our agency’s name, the best way I can sum up the outlook for ESG and sustainability in 2025 is ‘blurred’. In a polarized world, tensions pulling one way and the other…
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From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
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A few lessons from Black women’s rap
by Tapiwa Nyirenda In an age where authenticity is key to successfully engaging with increasingly diverse and intersectional audiences, it is important for those working in comms to do the work to fully understand the cultural tenets they may be utilising…
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Reputation, Risk and Resilience: where are we now and what happens next?
By Rod Cartwright To say that we live in a world of dizzying complexity, anxiety-inducing uncertainty and seemingly unending turbulence would be among the understatements of the decade. It is almost as if Murphy’s Law – that if something can go…
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