Insights and opinion
Five takeaways from London Climate Action Week
London Climate Action Week has been in full force last week. Packed sessions, great networking and discussions with new and old friends, and a whole lot of focus, enthusiasm and commitment. All of which reinforced what we know to be true:…
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Sustainability 3.0: The Pragmatic Reset
The blog below forms an introduction to what will be an informal series of opinion and insight over the coming weeks around what we’re calling ‘Sustainability 3.0’, a new and necessary era of pragmatic sustainability action and communication. The sustainability movement…
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Our industry should be leading the charge on climate adaptation, not hiding behind it
Reality: climate impacts continue to reach unprecedented levels. Droughts, heatwaves, and floods are destroying livelihoods – not just in ‘other’, ‘emerging’ economies but here, in the West. Look at the US, where 2025 could see 19,000 repossessions due to climate risk,…
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How to navigate new media in the AI and misinformation era
By Georgie Smith, Senior Consultant The concept of ‘new news media’ is not, well… new. Since the dawn of the printing press how we consume media has been in a state of constant flux. When I started out in communications, the…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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Blurred wins 7 from 7 at PR Week People & Places Awards – reflections on the story behind the wins
By Rachel Minty, Managing Director Last night Blurred won big at the first-ever PR Week People & Places Awards, taking home awards in every category we were nominated for: Mental Health Champion, Diversity & Inclusion, Reward & Benefit, Training & Development,…
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“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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Corporate sustainability is evolving. This demands a new roadmap for sustainability communications in 2025
By Anisha Vikram Shah, Senior Consulting Director 2024 was a turning point: the world topped 1.5°C of warming, biodiversity losses hit alarming levels, and major international negotiations failed to deliver outcomes. At the same time, anti-ESG sentiment and the ‘war on…
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Six trends to watch: a Blurred view on sustainability in 2025
By Jeremy Cohen, Senior Partner With a knowing nod to our agency’s name, the best way I can sum up the outlook for ESG and sustainability in 2025 is ‘blurred’. In a polarized world, tensions pulling one way and the other…
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