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Insights and opinion
Insights and opinion
From specialist to mainstream: how product placement really works
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Insights and opinion
Why leaving X is about something more than ethics: being your own single source of truth
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Insights and opinion
Can you believe this? Brands in the age of AI and fake everything
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Insights and opinion
How brands earn belief in an age of uncertainty
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Insights and opinion
Is Gen Z opening the UK door to Asian brands? Download our latest report.
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Insights and opinion
Are demographics dead? Marketing in the age of blurred identity
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Insights and opinion
Three corporate reputation trends from 2025 – and predictions for 2026
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Insights and opinion
Brands are seeking storytellers – but do they (and we) really know what that means?
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Insights and opinion
Food companies – don’t put farmers last (and other learnings from the Stockholm Food Forum)
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