Creative campaigning
Creative lessons from Most Contagious
By Jenna Gifford, Senior Consulting Director, Creative Strategist A new year is upon us, and the last is already a distant memory. But one 2024 highlight that has stayed with me through the haze of cheese boards and Netflix marathons is…
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Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
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