News and views from Blurred
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Blurred launches the first methodology and tool for measuring your ESGP Impact Gap
For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…
View PostESG: the preserve of the C-Suite, or an opportunity for Brands?
Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.
… View PostManaging reputational risk in 2023: it’s not ‘trust’, it’s trustworthiness that matters
Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become…
View PostMy experience as an intern at Blurred
Our recent intern, Warren, shares his experience of working at Blurred.
… View PostThe EU Green Claims Directive and what it means for businesses
The EU Green Claims Directive is a step in the right direction but will only be as effective as its clarity on substantiation and its enforcement. Yashvee Kalia takes a look at the embryonic new legislation and what it means…
View PostG is for glue. Why we need to talk about the ‘G’ in ESG
Co-founder Stuart Lambert argues that it’s time we talked about the ‘G’ in ESG: “what’s interesting about all things cause-related, or old-fashioned CSR, being badged ‘ESG’ is that the third letter is typically ignored – a clear indicator that the…
View PostWhy are ESG leaders underperforming the market?
ESG “leader” stocks have consistently outperformed the market for a number of years. But in 2022 this stopped happening. Why? Senior Consultant Kristina Saxelby breaks down the reasons - and no, it’s not because environmental and societal risk factors stopped…
View PostNew greenwashing regulations are here to stay: here’s how CMOs, Chief Legal Officers, Reporting Teams and others should get on board with the rules and their spirit
Anisha Vikram Shah writes about how companies can respond to the rise in anti-greenwashing enforcement and legislation in 2023.
… View PostRepresentation matters: the importance of diverse and inclusive awards
Blurred is proud to sponsor the BME Pros Awards 2023, and here Consultant Nathalie Diepstraten gives her view on why awards like these are so important: not just to celebrate diversity and champion often-overlooked talent, but to provide role models…
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