News and views from Blurred
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Managing reputational risk in 2023: it’s not ‘trust’, it’s trustworthiness that matters
Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become…
View PostMy experience as an intern at Blurred
Our recent intern, Warren, shares his experience of working at Blurred.
… View PostThe EU Green Claims Directive and what it means for businesses
The EU Green Claims Directive is a step in the right direction but will only be as effective as its clarity on substantiation and its enforcement. Yashvee Kalia takes a look at the embryonic new legislation and what it means…
View PostG is for glue. Why we need to talk about the ‘G’ in ESG
Co-founder Stuart Lambert argues that it’s time we talked about the ‘G’ in ESG: “what’s interesting about all things cause-related, or old-fashioned CSR, being badged ‘ESG’ is that the third letter is typically ignored – a clear indicator that the…
View PostWhy are ESG leaders underperforming the market?
ESG “leader” stocks have consistently outperformed the market for a number of years. But in 2022 this stopped happening. Why? Senior Consultant Kristina Saxelby breaks down the reasons - and no, it’s not because environmental and societal risk factors stopped…
View PostNew greenwashing regulations are here to stay: here’s how CMOs, Chief Legal Officers, Reporting Teams and others should get on board with the rules and their spirit
Anisha Vikram Shah writes about how companies can respond to the rise in anti-greenwashing enforcement and legislation in 2023.
… View PostRepresentation matters: the importance of diverse and inclusive awards
Blurred is proud to sponsor the BME Pros Awards 2023, and here Consultant Nathalie Diepstraten gives her view on why awards like these are so important: not just to celebrate diversity and champion often-overlooked talent, but to provide role models…
View PostThe future of sustainability communications – more regulation
From 2023 onward, we’re going to see FAR more scrutiny of sustainability communications, with no place to hide for companies that try to ignore or gloss over tricky ESG risk data. Senior Partner, Matt Peacock, analyses what’s coming and what…
View PostESGP in 2023: a Blurred view
Senior Partner, Jeremy Cohen, examines five trends that will shape the ESGP agenda in 2023.
… View Post