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A few lessons from Black women’s rap
by Tapiwa Nyirenda In an age where authenticity is key to successfully engaging with increasingly diverse and intersectional audiences, it is important for those working in comms to do the work to fully understand the cultural tenets they may be utilising…
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Reputation, Risk and Resilience: where are we now and what happens next?
By Rod Cartwright To say that we live in a world of dizzying complexity, anxiety-inducing uncertainty and seemingly unending turbulence would be among the understatements of the decade. It is almost as if Murphy’s Law – that if something can go…
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A call to arms against the idea of the ‘corpsumer’ .
Stuart Lambert, Founding Partner and Chief Strategy Officer at Blurred calls upon the industry to retire this universally disliked term and provides his top three objective tips for writing a “blurred” brief, to get the best response and results from your…
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Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
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Not so Clear and Present Danger: The power of narratives in climate politics.
Jacob Page examines climate narratives in the media and argues that communicators must avoid sensationalised descriptions of climate impacts: “to be aware of the importance of the words we use, the stories we endorse, and the tangible effect that these…
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Eating the rich: what the Sunday Times Rich List tells us about our culture and how we define ‘wealth’
Consulting Director Veronica Patton-Cemm takes a look at the annual Sunday Times Rich List and asks - is this the society we want? Would a shift in what’s celebrated so publicly - from assets, cash and investments to increasing the…
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The role of media relations in an age of misinformation
Principal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.
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The power of conversation
Head of talent and development Jenny Pape talks about the power of a simple conversation: how it plays a pivotal role in recruitment, relationship-building and problem-solving.
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The two ESG trends that will most affect communicators in 2024
Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with…
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