News and views from Blurred
Filter News:
COP 29: political process failure points to clear responsibility for corporates
By Jeremy Cohen, Senior Partner and Georgie Smith, Senior Consultant For those of us absolutely desperate to put some kind of positive spin on COP29, yes a climate financing mechanism was established for ‘loss and damage’, helping some of the world’s…
View Post
From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
View Post
A few lessons from Black women’s rap
by Tapiwa Nyirenda In an age where authenticity is key to successfully engaging with increasingly diverse and intersectional audiences, it is important for those working in comms to do the work to fully understand the cultural tenets they may be utilising…
View Post
Reputation, Risk and Resilience: where are we now and what happens next?
By Rod Cartwright To say that we live in a world of dizzying complexity, anxiety-inducing uncertainty and seemingly unending turbulence would be among the understatements of the decade. It is almost as if Murphy’s Law – that if something can go…
View Post
A call to arms against the idea of the ‘corpsumer’ .
Stuart Lambert, Founding Partner and Chief Strategy Officer at Blurred calls upon the industry to retire this universally disliked term and provides his top three objective tips for writing a “blurred” brief, to get the best response and results from your…
View Post
Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
… View Post
Not so Clear and Present Danger: The power of narratives in climate politics.
Jacob Page examines climate narratives in the media and argues that communicators must avoid sensationalised descriptions of climate impacts: “to be aware of the importance of the words we use, the stories we endorse, and the tangible effect that these…
View Post
Eating the rich: what the Sunday Times Rich List tells us about our culture and how we define ‘wealth’
Consulting Director Veronica Patton-Cemm takes a look at the annual Sunday Times Rich List and asks - is this the society we want? Would a shift in what’s celebrated so publicly - from assets, cash and investments to increasing the…
View Post
The role of media relations in an age of misinformation
Principal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.
… View Post