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Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
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Not so Clear and Present Danger: The power of narratives in climate politics.
Jacob Page examines climate narratives in the media and argues that communicators must avoid sensationalised descriptions of climate impacts: “to be aware of the importance of the words we use, the stories we endorse, and the tangible effect that these…
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Eating the rich: what the Sunday Times Rich List tells us about our culture and how we define ‘wealth’
Consulting Director Veronica Patton-Cemm takes a look at the annual Sunday Times Rich List and asks - is this the society we want? Would a shift in what’s celebrated so publicly - from assets, cash and investments to increasing the…
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The role of media relations in an age of misinformation
Principal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.
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The power of conversation
Head of talent and development Jenny Pape talks about the power of a simple conversation: how it plays a pivotal role in recruitment, relationship-building and problem-solving.
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The two ESG trends that will most affect communicators in 2024
Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with…
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The madness of shale
Senior Partner Matt Peacock gives his perspective on the plausibility of a UK shale gas industry: “Of all of the many UK Government policy missteps I’ve encountered during my career, the notion that the UK could ever develop a functional…
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COP28: The Halfway Point
Consultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)
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Blurred is five!
This week marks Blurred’s fifth anniversary. In our latest blog post, Founder and CEO Nik Govier reflects on the past five years - and shares three things she’s most proud of.
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