Insights and opinion
Home truths on purpose
(Or why you can’t talk about the good you purport to do until you’ve disclosed the harm you do). Transcript of keynote speech given to the PRCA International Summit on 23 March by co-founder Stuart Lambert
… View PostWhat it means to be B Corp certified – a personal reflection
Consultant Philippa Chikwedze writes about what Blurred being a B-Corp means to her
… View PostWhy aesthetic diversity does not necessarily equate to diversity of thought
Blurred’s Lejohn Dillon: “The fact that DEI is so widely championed in contemporary society has been a much needed and long-awaited change. However, there’s a potentially unpopular opinion that our industry really needs to hear: aesthetic diversity does not necessarily…
View PostNet Zero is Dead, Long Live Climate Action
Jeremy Cohen and Nicole Clucas explain the coming stakeholder hurricane, and what companies need to do to get ahead of it. “Businesses must stop treating their stakeholders like idiots. It’s about what you do, not what you say. Climate Action…
View PostOptimism vs climate despair: why we should remember the NASA janitor
The scale of our environmental problems can seem too vast, too complex for us as individuals to feel like our actions can be a meaningful part of the solution. This helplessness is a problem for brands that want -…
View PostTrue green: how corporate governance can save humanity from itself
If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.
… View PostAn argument for why awards mean nothing without a team voice
CEO and founder Nik Govier argues that our industry awards can and should be made more transparent and meaningful
… View PostOne week on…
Stuart reflects on the events of the last week. Hatred must not win. Hope is the greatest trophy of all.
… View PostTop of the Cannes
Some of the Blurred team have selected their favourite winners from this years Cannes Lions Festival of Creativity.
… View Post