Insights and opinion

What it means to be B Corp certified – a personal reflection

Consultant Philippa Chikwedze writes about what Blurred being a B-Corp means to her

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Why aesthetic diversity does not necessarily equate to diversity of thought

Blurred’s Lejohn Dillon: “The fact that DEI is so widely championed in contemporary society has been a much needed and long-awaited change. However, there’s a potentially unpopular opinion that our industry really needs to hear: aesthetic diversity does not necessarily…

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Net Zero is Dead, Long Live Climate Action

Jeremy Cohen and Nicole Clucas explain the coming stakeholder hurricane, and what companies need to do to get ahead of it. “Businesses must stop treating their stakeholders like idiots. It’s about what you do, not what you say. Climate Action…

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Optimism vs climate despair: why we should remember the NASA janitor

The scale of our environmental problems can seem too vast, too complex for us as individuals to feel like our actions can be a meaningful part of the solution. This helplessness is a problem for brands that want -…

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True green: how corporate governance can save humanity from itself

If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.

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An argument for why awards mean nothing without a team voice

CEO and founder Nik Govier argues that our industry awards can and should be made more transparent and meaningful

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One week on…

Stuart reflects on the events of the last week. Hatred must not win. Hope is the greatest trophy of all.

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Top of the Cannes

Some of the Blurred team have selected their favourite winners from this years Cannes Lions Festival of Creativity.

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A message from Katy Stolliday about resilience

As a business owner it’s easy to fall into the trap of thinking only about your team and how they are coping, and not take time to consider your own mental health. But since becoming part of the View Post