Insights and opinion
Do Not Adjust Your Focus Episode 12: Lynne Franks on the evolution of PR, diversity, creativity and the struggle to empower women in business and society
The Blurred podcast is back. In episode 12 of Do Not Adjust Your Focus, Nik talks to Lynne Franks, PR legend, activist, writer and spokeswoman for women’s issues.
… View PostA consumer paradigm shift – from Purchase to Pressure
Against the backdrop of social and regulatory pressure over the past two decades, investors are driving purposeful change as part of risk management. Now consumers have realised that they can affect change as well. A paper by Lejohn Dillon and…
View PostHome truths on purpose
(Or why you can’t talk about the good you purport to do until you’ve disclosed the harm you do). Transcript of keynote speech given to the PRCA International Summit on 23 March by co-founder Stuart Lambert
… View PostWhat it means to be B Corp certified – a personal reflection
Consultant Philippa Chikwedze writes about what Blurred being a B-Corp means to her
… View PostWhy aesthetic diversity does not necessarily equate to diversity of thought
Blurred’s Lejohn Dillon: “The fact that DEI is so widely championed in contemporary society has been a much needed and long-awaited change. However, there’s a potentially unpopular opinion that our industry really needs to hear: aesthetic diversity does not necessarily…
View PostNet Zero is Dead, Long Live Climate Action
Jeremy Cohen and Nicole Clucas explain the coming stakeholder hurricane, and what companies need to do to get ahead of it. “Businesses must stop treating their stakeholders like idiots. It’s about what you do, not what you say. Climate Action…
View PostOptimism vs climate despair: why we should remember the NASA janitor
The scale of our environmental problems can seem too vast, too complex for us as individuals to feel like our actions can be a meaningful part of the solution. This helplessness is a problem for brands that want -…
View PostTrue green: how corporate governance can save humanity from itself
If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.
… View PostAn argument for why awards mean nothing without a team voice
CEO and founder Nik Govier argues that our industry awards can and should be made more transparent and meaningful
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