Insights and opinion
The two ESG trends that will most affect communicators in 2024
Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with…
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The madness of shale
Senior Partner Matt Peacock gives his perspective on the plausibility of a UK shale gas industry: “Of all of the many UK Government policy missteps I’ve encountered during my career, the notion that the UK could ever develop a functional…
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In today’s world, woke capitalism is capitalism
Blurred cohort member, Mallika Basu, considers how the term “woke” is deeply misunderstood and in today’s world, woke capitalism is capitalism.
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Time for the Unusual Suspects
In our latest blog post, Cohort member Caroline Dewing unpacks why businesses should take the long view when planning for uncertain times.
… View PostMy takeaways from The Xec. leadership scheme
Senior Consultant, Malini Parkash, recently completed The Xec. leadership scheme - the first of its kind for UK-based Black, Asian, Mixed Race and Ethnic Minority (BME) PR and comms pros Here, she share her key takeaways from the programme.
… View PostEmbracing the journey: A reflection on six months at Blurred
Having joined the Blurred in January 2023, Itty Alimi, reflects on her first six months at Blurred.
… View PostWhat I’ve learned on my journey to Blurred
Having worked agency- and client-side, in public and private sector, at an NGO and at a multinational bank, Principal Consultant, Nicole Clucas, shares what she’s learned along the sustainability-themed journey that took her to Blurred…
… View PostIf data is king, story is emperor
Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
… View PostCommunicators helped to ruin ESG. Now it’s time to get more precise.
Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever…
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