Insights and opinion
What I’ve learned on my journey to Blurred
Having worked agency- and client-side, in public and private sector, at an NGO and at a multinational bank, Principal Consultant, Nicole Clucas, shares what she’s learned along the sustainability-themed journey that took her to Blurred…
… View PostIf data is king, story is emperor
Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
… View PostCommunicators helped to ruin ESG. Now it’s time to get more precise.
Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever…
View PostESG: the preserve of the C-Suite, or an opportunity for Brands?
Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.
… View PostManaging reputational risk in 2023: it’s not ‘trust’, it’s trustworthiness that matters
Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become…
View PostMy experience as an intern at Blurred
Our recent intern, Warren, shares his experience of working at Blurred.
… View PostThe EU Green Claims Directive and what it means for businesses
The EU Green Claims Directive is a step in the right direction but will only be as effective as its clarity on substantiation and its enforcement. Yashvee Kalia takes a look at the embryonic new legislation and what it means…
View PostG is for glue. Why we need to talk about the ‘G’ in ESG
Co-founder Stuart Lambert argues that it’s time we talked about the ‘G’ in ESG: “what’s interesting about all things cause-related, or old-fashioned CSR, being badged ‘ESG’ is that the third letter is typically ignored – a clear indicator that the…
View PostWhy are ESG leaders underperforming the market?
ESG “leader” stocks have consistently outperformed the market for a number of years. But in 2022 this stopped happening. Why? Senior Consultant Kristina Saxelby breaks down the reasons - and no, it’s not because environmental and societal risk factors stopped…
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