I Am Not A Typo
I Am Not A Typo targets a real inclusion issue – the fact that millions of people are othered and have their identity invalidated every day in the form of their name being considered a typo by the devices we use.
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We put our money and our time where our mouth is to self-initiate this powerful, creative campaign with some of our Cohort partners.
I Am Not A Typo targets a real inclusion issue – the fact that millions of people are othered and have their identity invalidated every day in the form of their name being considered a typo by the devices we use.
This wasn’t for a client.
It is Blurred being true to its purpose and mission. We’ve had major media coverage around the world. We’ve featured on TV and radio news. We’ve been
But more importantly we’ve received more than 1,000 personal testimonials from people whose names are treated as typos. And garnered the attention of social influencers who are sharing their own stories online.
Best of all, however, we have now received a response from two of the Big Tech giants, who have asked to discuss and collaborate on a solution to the problem. Watch this space.
We plan to keep up the pressure until the tech companies agree to Correct Autocorrect.
