Work: The Future Of Taste report, for Oatly

Something Team Oatly has been beavering away at for a few months: Oatly’s first-ever Future of Taste Report, exploring the trends that will be shaping food, coffee and beverage culture in the coming years. From exotic ingredients like ube, pandan and hojicha hitting the mainstream to ‘matcha mania’ sparking interest in other East and Southeast Asian ingredients…

The report was compiled following interviews with more than 200 baristas and drinks experts across 20+ countries, combined with qualitative trends data.