GEO, AI Search and AI advisory

An emerging discipline with risks and opportunities

SIGNAL© is our proprietary 12-step methodology for understanding how brands show up in AI Search, combining agentic AI analysis with human consultancy. Not glorified SEO. Not hyperbole. Not just press office tweaks. Business and reputational intelligence.

SIGNAL© is designed to do more than just optimise comms, campaign and reputation strategy. It begins with deeper business objective alignment and moves into AI-centric content engineering, producing a 90-day plan that delivers against objectives, whether those are improving your company’s natural authority as a cited source or driving sales.

Our approach is unique, combining two purpose-built LLM tools – GEOrge© and GEOrgina© – that deeply understand the SIGNAL© system and can work with our team of human consultants to provide meaningful insights on how your business shows up in AI search, and what you can do to optimise not just discoverability but natural authority. SIGNAL© works to underpin deeper owned and earned media strategy, corporate thought leadership and brand visibility to drive improved reputation and sales KPIs.

Access to GEOrge© for first-level Generative Engine Optimisation (GEO) analysis is provided to clients as part of a retainer or project scope with Blurred. Non-clients can get in touch or register interest here.

Talk to us about:​

  • GEO and AI Search Optimisation analysis​
  • AI ethics
  • AI strategy and implementation​

Why GEO is now non-negotiable

AI referral traffic to top websites surged 357% year-on-year in June 2025, reaching 1.13 billion visits. ChatGPT now processes over one billion prompts per day. Gartner projects that by 2028, up to 25% of all searches will move entirely to generative engines. Meanwhile, 89% of B2B buyers have adopted generative AI as their primary self-guided research tool.

Traditional SEO optimises for clicks from ranked lists. Generative Engine Optimisation optimises for citations within AI-synthesised answers. LLMs cite only 2–7 domains per response on average, compared to Google’s 10 blue links. The competition for those citations is intense.

In a world of misinformation, disinformation, and AI slop, it is reputationally crucial that companies be their own single source of truth. Owned channels and authoritative content are more important than ever. Companies must be authorities on the issues most materially important to their business and reputation.

The SIGNAL Framework™ is Blurred’s proprietary 12-step methodology – synthesised from leading academic research, platform-level guidance from Microsoft and Google, and the deepest empirical studies of LLM recommendation algorithms available. It is structured into five operating phases: Foundation, Audit, Build, Amplify, and Sustain.

Providing a complete, repeatable operating system for AI visibility.