Blurred wins Best Agency for Corporate and/or Financial Comms

We are humbled to have been awarded this week the title of Best Agency for Corporate and/or Financial Comms in the PR Week Corporate, City & Public Affairs awards.

To be honest, although it was very welcome, the award came as a bit of a surprise.

You see, we’re not a corporate consultancy.

We’ve never used that term, and the very name of our business speaks to our worldview - that neat demarcations between ‘corporate’ and ‘consumer’ no longer exist, if they ever really did.

Our proposition is audience agnostic. We simply want to combine world-class consulting and world-class creative, with a focus on ESGP (Environmental, Social, Governance & Purpose). So to be recognised for just one part of this equation is momentous.

We believe that good corporate communication reaches every stakeholder group, from capital markets and policy makers to consumers, customers and employees. Good corporate communication is as creative as it is strategic.

And equally good consumer work should protect as well as build. It should reflect a company’s true social purpose and reason for being. The best consumer work should engage investors as much as anyone else. It should be worth a mention in the Annual Report. It should shore up the share price.

Corporate is consumer, internal is external and brand is purpose.

So as wonderful as this award is, it arguably means even more that the judges recognised this nuance and still chose to award us.