Blurred invests in new creative agency, Happy Yolk
Delighted to announce that we’ve taken as stake in new creative comms agency, Happy Yolk. The new agency is centred around the team behind last year’s World Record Egg (Chris Godfrey, Alissa Khan-Whelan and CJ Brown). The self-initiated project - which became the world’s most ‘liked’ image online - went on to champion mental health via a Super Bowl reveal, in partnership with Hulu and Mental Health America.
This connection to culture and cause will drive the strategic thinking and creative output of Happy Yolk, which will focus on creating ‘ideas that bind’.
Blurred founder and CEO, Nik Govier will sit on the board and provide strategic and business advice. “I first approached the team as creative cohort partners for Blurred,” she says. “But quickly saw the potential. They created the World Record Egg in their own time – and just for kicks – to phenomenal effect. They have a rare kind of energy that is just contagious.”
In the run-up to launch, the trio have already completed work with TalkTalk, Happy Egg Co and teamed up with Sony Music and DJ Khalid on the release of his latest album.
“We were able to get a picture of an egg from a sofa in South London to the Super Bowl within four weeks. So we can’t wait to see what we can create with like-minded people and brands that want to stand out.”