Embrace social purpose or risk a backlash

Blurred’s CEO and founder, Nik Govier, joins PR Week’s Hall of Fame winner Sue Garrard and Lotte Jones to talk all things purpose. The skinny? That businesses can no longer afford to ignore sustainable practices and should embrace social purpose or risk a backlash from consumers and shareholders. As Nik says, "Brands just need to grow a pair".

You can read the PR Week article here.