Thought-leadership
“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
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A few lessons from Black women’s rap
by Tapiwa Nyirenda In an age where authenticity is key to successfully engaging with increasingly diverse and intersectional audiences, it is important for those working in comms to do the work to fully understand the cultural tenets they may be utilising…
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Reputation, Risk and Resilience: where are we now and what happens next?
By Rod Cartwright To say that we live in a world of dizzying complexity, anxiety-inducing uncertainty and seemingly unending turbulence would be among the understatements of the decade. It is almost as if Murphy’s Law – that if something can go…
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Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
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