Sustainability
Six trends to watch: a Blurred view on sustainability in 2025
By Jeremy Cohen, Senior Partner With a knowing nod to our agency’s name, the best way I can sum up the outlook for ESG and sustainability in 2025 is ‘blurred’. In a polarized world, tensions pulling one way and the other…
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COP 29: political process failure points to clear responsibility for corporates
By Jeremy Cohen, Senior Partner and Georgie Smith, Senior Consultant For those of us absolutely desperate to put some kind of positive spin on COP29, yes a climate financing mechanism was established for ‘loss and damage’, helping some of the world’s…
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From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
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The two ESG trends that will most affect communicators in 2024
Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with…
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COP28: The Halfway Point
Consultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)
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The pressure is on: looking ahead to COP28
UN Secretary General António Guterres says “The era of global boiling has arrived” and that “climate inaction is unacceptable.” The pressure to increase the pace and scale of action is reaching an all-time high. With two months to…
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Time for the Unusual Suspects
In our latest blog post, Cohort member Caroline Dewing unpacks why businesses should take the long view when planning for uncertain times.
… View PostIf data is king, story is emperor
Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
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For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…
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