Sustainability
From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
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The two ESG trends that will most affect communicators in 2024
Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with…
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COP28: The Halfway Point
Consultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)
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The pressure is on: looking ahead to COP28
UN Secretary General António Guterres says “The era of global boiling has arrived” and that “climate inaction is unacceptable.” The pressure to increase the pace and scale of action is reaching an all-time high. With two months to…
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Time for the Unusual Suspects
In our latest blog post, Cohort member Caroline Dewing unpacks why businesses should take the long view when planning for uncertain times.
… View PostIf data is king, story is emperor
Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
… View PostBlurred launches the first methodology and tool for measuring your ESGP Impact Gap
For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…
View PostESG: the preserve of the C-Suite, or an opportunity for Brands?
Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.
… View PostThe future of sustainability communications – more regulation
From 2023 onward, we’re going to see FAR more scrutiny of sustainability communications, with no place to hide for companies that try to ignore or gloss over tricky ESG risk data. Senior Partner, Matt Peacock, analyses what’s coming and what…
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