Sustainability
“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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Corporate sustainability is evolving. This demands a new roadmap for sustainability communications in 2025
By Anisha Vikram Shah, Senior Consulting Director 2024 was a turning point: the world topped 1.5°C of warming, biodiversity losses hit alarming levels, and major international negotiations failed to deliver outcomes. At the same time, anti-ESG sentiment and the ‘war on…
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Six trends to watch: a Blurred view on sustainability in 2025
By Jeremy Cohen, Senior Partner With a knowing nod to our agency’s name, the best way I can sum up the outlook for ESG and sustainability in 2025 is ‘blurred’. In a polarized world, tensions pulling one way and the other…
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COP 29: political process failure points to clear responsibility for corporates
By Jeremy Cohen, Senior Partner and Georgie Smith, Senior Consultant For those of us absolutely desperate to put some kind of positive spin on COP29, yes a climate financing mechanism was established for ‘loss and damage’, helping some of the world’s…
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From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
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The two ESG trends that will most affect communicators in 2024
Senior Partner Matt Peacock examines two emerging ESG trends that are going to affect the way companies and brands communicate and address reputational risk this year and beyond: the weaponisation of DEI, and the convergence of extreme weather impacts with…
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COP28: The Halfway Point
Consultant Talia Shehadeh runs the rule over what’s happened at COP so far (spoiler: not enough)
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The pressure is on: looking ahead to COP28
UN Secretary General António Guterres says “The era of global boiling has arrived” and that “climate inaction is unacceptable.” The pressure to increase the pace and scale of action is reaching an all-time high. With two months to…
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Time for the Unusual Suspects
In our latest blog post, Cohort member Caroline Dewing unpacks why businesses should take the long view when planning for uncertain times.
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