Strategic communication

Blurred launches the first methodology and tool for measuring your ESGP Impact Gap

For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…

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Managing reputational risk in 2023: it’s not ‘trust’, it’s trustworthiness that matters

Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become…

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The future of sustainability communications – more regulation

From 2023 onward, we’re going to see FAR more scrutiny of sustainability communications, with no place to hide for companies that try to ignore or gloss over tricky ESG risk data. Senior Partner, Matt Peacock, analyses what’s coming and what…

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