Strategic communication
How to navigate new media in the AI and misinformation era
By Georgie Smith, Senior Consultant The concept of ‘new news media’ is not, well… new. Since the dawn of the printing press how we consume media has been in a state of constant flux. When I started out in communications, the…
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The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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Corporate sustainability is evolving. This demands a new roadmap for sustainability communications in 2025
By Anisha Vikram Shah, Senior Consulting Director 2024 was a turning point: the world topped 1.5°C of warming, biodiversity losses hit alarming levels, and major international negotiations failed to deliver outcomes. At the same time, anti-ESG sentiment and the ‘war on…
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Data and the danger of ‘creative-washing’
Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough?
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The role of media relations in an age of misinformation
Principal Consultant, Karen Noctor, outlines three key ways we should be supercharging media relations in 2024, given the current backdrop of it becoming more difficult to tell fact from fiction.
… View PostCommunicators helped to ruin ESG. Now it’s time to get more precise.
Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever…
View PostBlurred launches the first methodology and tool for measuring your ESGP Impact Gap
For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…
View PostManaging reputational risk in 2023: it’s not ‘trust’, it’s trustworthiness that matters
Blurred Cohort member and reputational risk specialist Rod Cartwright argues that we need to stop talking about manufacturing ‘trust’ as a key metric of strategic communications, and focus instead on trustworthiness. In an ESG and Purpose climate, helping companies become…
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