Social impact
The ingredients of an award-winning “corporate” campaign: “Custard by Giggs”, for Oatly
By Jenna Gifford, Senior Consulting Director, creative strategist This week, we picked up win for our “Custard by Giggs” campaign with Oatly in the PR Week Corporate Affairs Awards: Best Use of Social Media and/or Influencer category, as well as a…
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From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
View PostIt’s time to rethink the business of Giving
Jeremy Cohen assesses the Philanthropy and Giving landscape today, and explains why and how we have, right now, an opportunity to redirect 10% of the world’s GDP for positive impact.
… View PostThe importance of intersectionality in evolving our thinking and approach to DEI
Veronica Patton-Cemm writes about the need to understand the complexities of the data and information we use and to apply intersectional thinking if we are to create truly comprehensive and impactful DEI strategies.
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