Social impact

From reducing harm to doing good: why it is positive impact that truly sets leaders apart

Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…

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It’s time to rethink the business of Giving

Jeremy Cohen assesses the Philanthropy and Giving landscape today, and explains why and how we have, right now, an opportunity to redirect 10% of the world’s GDP for positive impact.

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The importance of intersectionality in evolving our thinking and approach to DEI

Veronica Patton-Cemm writes about the need to understand the complexities of the data and information we use and to apply intersectional thinking if we are to create truly comprehensive and impactful DEI strategies.

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