Purpose
“I work in sustainability comms. How the hell do I do my job amidst a confusing, Trumpian culture war?”
By Stuart Lambert, co-founder We recently held an IRL event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we’ve put…
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From reducing harm to doing good: why it is positive impact that truly sets leaders apart
Founding Partner Stuart Lambert argues that we need to adopt the rigour of ESG in the Purpose space if companies are to reconcile sustainability, commerciality and comms, and launches Blurred's Anchor Goal concept and TRUE methodology for codifying a credible, quantifiable…
View PostBlurred launches the first methodology and tool for measuring your ESGP Impact Gap
For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…
View PostESGP in 2023: a Blurred view
Senior Partner, Jeremy Cohen, examines five trends that will shape the ESGP agenda in 2023.
… View PostHome truths on purpose
(Or why you can’t talk about the good you purport to do until you’ve disclosed the harm you do). Transcript of keynote speech given to the PRCA International Summit on 23 March by co-founder Stuart Lambert
… View PostOptimism vs climate despair: why we should remember the NASA janitor
The scale of our environmental problems can seem too vast, too complex for us as individuals to feel like our actions can be a meaningful part of the solution. This helplessness is a problem for brands that want -…
View PostBringing BT’s Purpose to life with an inside-out approach to internal comms
A piece of work we are really proud of: bringing BT’s Purpose to life for its internal audience, in order to drive pride and advocacy. We set out to make a documentary that wouldn’t look out of place on Netflix…
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