ESG
If data is king, story is emperor
Senior Partner, Matt Peacock, argues that storytelling will be just as important as analytics in the new sustainability data-driven corporate world. Communicators need to learn how to do both.
… View PostCommunicators helped to ruin ESG. Now it’s time to get more precise.
Larry Fink has stopped using the term ‘ESG’, as it’s been “weaponised.” But anyone who thinks the idea behind ESG is itself dead could not be more wrong. The language is changing but the work remains the same. And whatever…
View PostBlurred launches the first methodology and tool for measuring your ESGP Impact Gap
For four years, Blurred has argued that ESG and Purpose are deeply connected and must be integrated as a business narrative and strategy for impact. We’ve spent the last six months developing a robust methodology and tool to measure that…
View PostESG: the preserve of the C-Suite, or an opportunity for Brands?
Senior Consulting Director, Jenna Gifford, shares how brand and marketing teams can incorporate ESG with their positive impact narrative.
… View PostThe EU Green Claims Directive and what it means for businesses
The EU Green Claims Directive is a step in the right direction but will only be as effective as its clarity on substantiation and its enforcement. Yashvee Kalia takes a look at the embryonic new legislation and what it means…
View PostG is for glue. Why we need to talk about the ‘G’ in ESG
Co-founder Stuart Lambert argues that it’s time we talked about the ‘G’ in ESG: “what’s interesting about all things cause-related, or old-fashioned CSR, being badged ‘ESG’ is that the third letter is typically ignored – a clear indicator that the…
View PostWhy are ESG leaders underperforming the market?
ESG “leader” stocks have consistently outperformed the market for a number of years. But in 2022 this stopped happening. Why? Senior Consultant Kristina Saxelby breaks down the reasons - and no, it’s not because environmental and societal risk factors stopped…
View PostNew greenwashing regulations are here to stay: here’s how CMOs, Chief Legal Officers, Reporting Teams and others should get on board with the rules and their spirit
Anisha Vikram Shah writes about how companies can respond to the rise in anti-greenwashing enforcement and legislation in 2023.
… View PostESGP in 2023: a Blurred view
Senior Partner, Jeremy Cohen, examines five trends that will shape the ESGP agenda in 2023.
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