I Am Not A Typo
I Am Not A Typo targets a real inclusion issue – the fact that millions of people are othered and have their identity invalidated every day in the form of their name being considered a typo by the devices we use.
CAMPAIGN UPDATE DEC 2025: Microsoft has updated its UK dictionaries as a result of our campaign! See the news here!
Background
Our name is the most important word in our life. It’s our identity. Yet 41% of names given to UK children are deemed ‘wrong’ by the technology we use every day.
Every autocorrect in a text message or red squiggly line on a Word doc is a reminder that you are somehow Other.
And so a group of creator collaborators, convened by Blurred, founded I Am Not A Typo, a collective with a simple mission. To Correct Autocorrect.
The campaign is challenging Big Tech to change their dictionaries, so that all names are treated equally and nobody is treated as a mistake. We launched with no backing other than the time put into it by Blurred and our collaborators from the creator community, but with clear objectives:
- Quantify and elevate the issue publicly.
- Establish advocacy, inspiring ‘typos’ and allies to get in touch and share.
- Long-term, convince the Tech Giants to engage and act.
The campaign
We launched in 2024 with a powerful message on a donated billboard, an open letter to Big Tech calling for action, our data story and powerful testimony from our coalition of experts.
The campaign took off. We went global, securing media coverage in US media – crucial to reaching US-based Big Tech.
The open letter acted as a petition, with over 2,000 signatures and testimonials from people who’ve experienced being a Typo.
We generated conversations across social media, particularly LinkedIn, targeting heads of technology and DEI at tech companies, and Instagram, where personal stories of those inspired by the campaign have been shared since launch.
Our second creative moment saw the creation of our provocative take on the classic Baby Name book: 100 Incorrect Baby Names, launched in May 2025, alongside a survey revealing that 22.6 million adults are impacted by the ‘typo’ problem.
This generated more media, our engagement online spiked by +700% and we celebrated at a book launch at Brick Lane Bookshop.
Impact so far
We’ve elevated the issue to an unmissable DEI challenge for the Tech Giants.
National and international media coverage:
- At launch, 27 quality media hits in major UK national media.
- We landed international attention from Fast Company – which highlighted lack of action by the Tech Giants and called on them to comment – and The World, North America’s longest-running daily global news program.
- We’ve since doubled media coverage, pitching real-life stories sent to us organically.
- A piece in The Guardian took the top spot in their “Most Viewed” ranking and sparked a raft of interviews including the Jeremy Vine Show, BBC World Service, and overseas radio in Canada and Australia.
- Our book launch generated coverage in The Mail and Good Housekeeping among others.
Advocacy:
- 2000+ people have shared their personal testimonies and messages of support – with more coming in daily.
Social media engagement:
- 150k+ organic impressions on LinkedIn
But best of all: real change in the world
In December 2025, after months of dialogue, Microsoft confirmed that – as a direct result of the I Am Not A Typo campaign – they had updated their UK dictionaries, meaning millions of people will now not be treated as a mistake when using Microsoft products. It’s a fantastic achievement and we’re going to keep the pressure up on other tech companies to follow Microsoft’s lead.