Rachel Minty becomes Blurred’s first Managing Director

Blurred has promoted Rachel Minty to become its first Managing Director. Rachel joined Blurred as a Consulting Director in January 2020, coming from Golin where she held the post of Executive Director and co-led the consumer division.

Rachel will continue to work with flagship clients but will primarily take a holistic and strategic role in overseeing the business. She will lead the management team, taking day-to-day responsibility for the smooth running of the firm, and Blurred’s Operations Director, Alan White – who joined the business in March 2021, will report into her.

Rachel will also join the Blurred board, where she will help to shape and deliver the firm’s vision, and will report into Nik Govier, CEO + Founder, with dotted lines to Blurred Founding Partners Stuart Lambert, Katy Stolliday and Emma Weisgard (FD).

Says Rachel Minty: “It’s a real privilege for me to be stepping into this role. Blurred is a truly unique business and we have a phenomenal and inspiring team, delivering genuinely impactful work for our clients. I’m excited to support the founding partners as we enter the next stage of growth and shape the business for the future.”

Says Nik Govier, CEO + Founder: “It seems like just yesterday that we launched, but we’ve grown fast; and with Rachel at the helm day to day, long may that continue! But we’ve never been about growth at any cost. We believe in delivering in terms of People, Planet and Profit – in line with our B Corp status – and Rachel got this from day one.

“Rachel joined us as a consumer specialist with light touch corporate expertise and has since made it her business to understand every aspect of our ESGP (Environmental, Social, Governance & Purpose) focus area.  As we continue to lean into both strategic and creative consulting and delivery – across the ESGP spectrum – she’s the perfect person to lead the good ship Blurred.”

In 2021 Blurred made PRWeek’s top 150 agency rankings after delivering 45% in growth in 2020. In January 2021 it was named Best Agency for Corporate and/or Financial Comms at PRWeek’s inaugural Corporate, City and Public Affairs Awards. It was also named New Consultancy of the Year at the PRWeek Awards 2020 and received four shortlistings in PRWeek’s Best Places to Work Awards 2021, winning Mental Health Champion.