The lines have never been more blurred.
Between human and artificial. Between information and misinformation. Between people and planet. And, consequently, between ‘corporate’ and ‘consumer’.
The more the world blurs, the clearer the need for companies to demonstrate integrity, purpose and provable impact.
Comms alone doesn’t build trust or reputation. That takes words and actions.
We help clients make a positive difference, so that they have a better story to tell. And then we help them tell it, brilliantly, for all audiences.
ETHOS
Our Purpose & Values
Our Purpose is to deliver work with depth that drives impact for our clients, and for people and planet.
We use our Purpose to guide the work we do for clients, aiming to optimise those decisions and that work for the long-term wellbeing of people and planet.
Our values guide every decision we make as a business. Read about them below and read our Mutual Code Of Conduct here
A home for the brave. We dare to fail, to ask the difficult questions, to back ourselves, to build candid, strong relationships. We do not dwell and over-analyse, are not driven by fear, do not settle for the path of least resistance, do not blame.
Your voice will be heard. We know no one person has all the answers but one person takes the responsibility. We practice active listening, trust the people in the room, assume best intentions, actively seek out differing points of view from divergent sources. We do not tolerate prejudice of any kind.
By the mission, the work, and all we can do and be. We maintain the highest standards of professionalism, lead from the front, consistently live our purpose, take ownership of our own learning, and always push at what’s possible.
Work that makes a positive impact. We’re only interested in work that works. We’re here to deliver work with depth that drives positive impact for our clients, people and the planet.
We seek out and encourage diverse voices. We do this with the understanding that we can’t deliver impact without it.
We challenge clients and colleagues to see beyond themselves to truly embrace audience diversity.
We understand that some require more support and are willing to put the extra effort in.
We understand the role that intersectionality plays and never make lazy assumptions around a single protected characteristic.
DEI
Proud to be fully Blueprinted
In July 2022 we were awarded full Blueprint status, having held Ally status for two years. The Blueprint diversity mark is awarded to organisations committed to diversity and inclusion in all aspects of their business. Read about the 23 Commitments here.
We publish our own DEI targets every six months. Scroll down for detail.
We are also proud to hold Disability Confident Leader level 3 certification.
The Blurred team is proudly diverse in terms of gender, ethnicity, disability, neurodiversity, socio-economic background, age, religious belief, sexual orientation and national origin. Purposefully.
We make the following commitments:
To support those from disadvantaged backgrounds including low-income socio-economic groups
To foster an inclusive culture
To set challenging DEI KPIs, published in 2020 and updated every six months, and to report our pay gap data annually
To conduct our own due diligence in terms only working with businesses actively working towards the UN SDGs
To a six-monthly employee survey, making sure that, as we grow, bad behaviours don’t creep in
In accordance with the above, see below our DEI, net-zero carbon and environmental targets.
Our DEI and environmental targets and performance
Current target:
By end of 2026: at least 30% of senior core team roles to be held by people from ethnic minority backgrounds.
- Regular Board review of remuneration across directly equivalent roles to ensure ethnic and gender pay parity.
- 2020 baseline: core team 21% from ethnic minority backgrounds with 10% in senior roles. Pay parity.
Latest update (March 2025):
As of March 2025, core team is 45% from ethnic minority backgrounds with 37% in senior roles. With pay parity.
Pay gap data.
Please note that as of 2025 we’re including Jewish colleagues who self-identify as ‘minority ethic’ in the data above, in line with best practice.
Ongoing target:
Commitment to ensure that those that identify as women hold at least 50% of core team roles and at least 50% of senior roles.
- Regular Board review of remuneration across directly equivalent roles to ensure ethnic and gender pay parity.
- Women account for the majority of the talent pool in the global communications and sustainability sectors. We think of our core team gender target as a minimum baseline to ensure the composition of our team accurately reflects the wider world.
- However, women are under-represented in senior roles across all sectors, including communications and sustainability. We’re therefore particularly focused on ensuring that at least half of our senior leaders are female.
- Also note that we recognise and respect the importance of allowing people to self-identify in terms of gender.
Latest update (March 2025):
As of March 2025 73% identify as female with 75% in senior roles. With pay parity.
Pay gap data.
We do not look at one single characteristic (such as ethnicity) in isolation. People’s life chances and access to opportunity are determined by multiple overlapping factors, including gender, disability and parental socio-economic status.
Taking intersectionality into account is a vital part of building and nurturing a truly diverse team and ensuring that everyone has opportunity – regardless of background, life stage or personal circumstance.
Currently our targets are focused on gender and ethnicity, but we now track and report, six monthly, on other DEI factors.
Latest update (March 2025):
Here’s how our core team breaks down:
- 45% identify as belonging to an ethnic minority group, 37% in senior roles
- 73% identify as female, 75% in senior roles
- 21% have a disability (excluding neurodivergence), 13% in senior roles
- 32% are disclosed neurodivergent, 19% in senior roles
- 9% have a mental illness
- 36% were the first member of their family to stay in full-time education beyond secondary school, 27% in senior roles
- 68% went to non-fee-paying schools, 55% in senior roles
- 10% weren’t university educated, 5% in senior roles
- 29% identify as a practising member of a UK religious minority, 21% in senior roles
- 5% identify as LBGTQIA+
- 16% are aged 50+, 19% are below 30
Target set November 2020:
- October 2021: net-zero carbon impact under the firm’s Working from Anywhere (WFA) framework (see below).
- UPDATE: October 2021. Achieved. However are we constantly assessing and evolving how we do things, for continuous improvement.
About Blurred’s WFA framework
We introduced our WFA framework in August 2020, which included the decision to close the office on Mondays and Fridays on a permanent basis.
We have switched to a 100% renewable electricity supplier for our office and are now taking action to help employees working from home reduce the emissions associated with their household electricity consumption. We encourage every employee to switch to a 100% renewable electricity tariff at home and offer an annual subsidy for each employee if switching would lead to an increase in power costs.
CULTURE
Our team culture is hugely important to us and we were delighted to be named as PR Week’s Best Small Agency to Work for in 2024. We have also been recognised in recent years in the Mental Health Champion, Reward & Benefit, Diversity & Inclusion and Training & Development categories.
To find out more about who we are, follow us on Instagram.
AWARDS & ACCOLADES
Best Small Consultancy – winner 2025, 2024, 2022
Mental Health Champion – winner 2025, 2024, 2023, 2021
Diversity & Inclusion – winner 2025, 2023
Training & Development – winner 2025
Rewards & Benefits – winner 2025
Sustainability – winner 2025, 2022
Best Internship Scheme – winner 2025
THE TEAM
Working at Blurred
World-class work is only possible with world-class people. Blurred is a team of brilliant communicators, consultants and creatives. We give a lot, and we expect a lot, in order to deliver the work with depth that our clients deserve. Meet the team and read about The Deal we make with our people by clicking on the buttons below.