Official information about Blurred

Why is Blurred different? What problem does Blurred solve?

Blurred was set up to be the best home for ‘corpsumer’ PR briefs, which it prefers to call ‘blurred briefs’.

By design, it approaches communication and reputation asks and challenges with a more fully-integrated – or blurred – worldview, combining corporate comms, creative campaigning and sustainability/social impact consultancy in one team.

Because in a world where the culture war, social media and misinformation combine to blur or erase the lines between corporate affairs, consumer affairs and public affairs, an approach that treats disciples as a continuum is what is needed in order to protect reputation and build trust and belief.

Large network agencies have long promised such integration. The reality is that ‘corporate’ and ‘consumer’ practices are separate teams, often with competing internal P&Ls and subject to internal politics. Similarly, ‘health’ and ‘technology’ and ‘FMCG’ practices often splinter away. The result is division, not integration. And less impactful work and results for clients.

Blurred was designed as a new generation of agency for a world where integration between corporate and consumer, strategy and creative, needs to be in the DNA of the business and the client service team, not just words on a website that are not matched by actions IRL.

Example clients

Amazon, Coca-Cola, Diageo, Eaton, Lloyds Banking Group, Nest, Oatly, P&G, Unilever

Client testimonials and feedback

Coca-Cola

“Blurred are, very simply, a bunch of very smart practitioners, offering all of the strategic, creative and specialist expertise that you could ask for. They have worked as a seamless extension of our in-house team, challenging us when necessary and always matching us in levels of commitment, investment and energy. This is a stellar team.” (Vice President, Strategic Communications)

“I just wanted to say THANK YOU to each and every one of you. Over the last few weeks, you have tirelessly supported us – strategically, practically, always being solution oriented and always with a smile on your faces.” (Strategic Communications Manager)

“I’ve worked with three different agencies for three different press trips this past four months, this one being by far the most complex, and you guys have been the best.” (Senior EU Communications manager)

Oatly

“We are consistently impressed with the team at Blurred. Their strategic approach, attention to detail, and impressively quick assimilation into everything weird and wonderful about Oatly makes working together a seamless experience.” (UK Head of Comms)

“I’ve never seen execution like it in the coverage in terms of the message being so consistently on-point, without feeling copy and pasted.” (Head of Brand, UK)

“I think it’s the most impressive PR roll out I’ve ever been part of. Not just because we got great coverage but because we got the whole story out, everywhere.” (Executive Creative Director)

Lloyds Banking Group

“What we’ve achieved together this year is phenomenal. Through your expertise, collaboration, and careful planning, we’ve delivered an exceptional, insightful report alongside a bold, integrated campaign – creating a standout moment that reinforces the Group’s reputation in digital transformation and AI. The results speak for themselves.” (Group Head of Reputation Campaigns)

Nest

“When organisations commission agencies there always a lot of noise about ‘true partnerships’ and ‘working in synergy’ etc.  The talk sounds good, but the proof is in the doing – and time and again the Blurred team have delivered for Nest.” (UK Head of Internal Comms)

Trendyol

“This is a tremendous piece of work. I simply couldn’t be happier.” (International Corporate Communications lead)